is REcognised
as a leading
IT financial

Discover how MagicOrange’s intelligent cloud-native platform enables organisations to achieve full cost transparency across all business divisions.


OMDIA is a global technology research powerhouse, established following the merger of the research division of Informa Tech (Ovum, Heavy Reading and Tractica) and the acquired IHS Markit technology research portfolio. OMDIA’s 400 analysts cover the entire technology spectrum and publish over 3,000 research reports annually, reaching over 14,000 subscribers.

Terry White | Associate Chief Analyst
Terry specialises in enterprise IT research, advising CIOs and other executives on the organisation, processes, and management of IT across organisations. Terry has become deeply involved in agile IT and disruptive technologies – especially the effects on the wider organisation and the wider implications on IT organisations, operating models, financing, and capabilities.


Discover why MagicOrange is recognised as a leading solution in the global IT Financial Management marketplace.

“There are few pure-play IT Financial Management tools and solutions out there. However, OMDIA is pleased to introduce MagicOrange’s platform, because our long-held belief is that until CIOs have complete cost and benefit transparency, their department will always be downstream of business events and cannot attain the leadership position we would expect them to fill.”

MagicOrange overview

MagicOrange is an enterprise cloud-native IT Financial Management solution. It incorporates an intuitive cost allocation platform to correlate and assign IT, shared services and direct divisional spend to business activities at scale. 

Actionable insights inform investment and prioritisation decisions to improve utilisation, performance and profitability.

A global client-base, comprising financial services, public sector, telecoms, retail, FMCG and natural resources.

MagicOrange overview

MagicOrange is an intelligent cloud-native IT Financial Management platform designed to drive cost transparency and simplicity into profitability and cost allocation processes.

A global client-base comprising of financial services, government entities, telecoms, the retail sector, FMCG, and mining industries.

Built for enterprise-scale organisations which typically have international operations.

Want to read OMDIA’s report on the leading
cloud-native IT Financial Management solution?

Download the OMDIA On the Radar report today to find out how MagicOrange provides indispensable IT cost transparency and allocation.